Brand Mission:
SW® was founded with a single purpose: To make our customers more successful. We realized that to do this we must make demonstrably better products that will allow people to do what they do best. This requires us to invest in quality manufacturing, focus on new product development, and create new features that benefit those who rely on our products every day.

Company Vision:
SW’s focus is the success of its stakeholders through sustainable business practices. This year we will accentuate this virtue with an increased emphasis on becoming the First-Choice brand in hand protection: through innovative product technologies, education, and outstanding service levels.